Key figures

• 85 % of frequent Internet users use search engines (Source: ClickZ)
• Search listings are 8 times more likely to be remembered and 20 times more likely to be clicked than banners or button! (Source: NPD group, January 2001)
• An estimated 325 million searches are conducted daily (Source: Iconoclast, March, 2002)
• 78 % of Web users, will abandon their query if the first three (3) pages of results do not yield an answer to their question.
• Search engines remain the leading way users find web sites (Forrester Research)
• Over 97% of all search engine traffic is generated from the top 20 search engines (Nielsen Netratings)